Almost no format is square. Until now.
Challenge
Campaign ideas usually follow the rules of existing formats. But what if the format doesn't fit the idea? The challenge: to find a media solution that creates space for exactly one square meter—visible, precise, consistent.
HORNBACH makes the square the standard format
Solution
In keeping with the craftsman's motto “If it doesn't fit, make it fit,” Quadrat Media is an unconventional advertising format measuring exactly one square meter. The campaign rethinks space, surprises with its media, and is brought to life through real projects throughout Austria. The square becomes a message—and HORNBACH becomes the brand that makes it possible.
Results
“The campaign showed how you can achieve maximum impact with minimal space – when the idea and format are right.”
General Manager
Mediaplus Austria
Awards
EFFIE
in der Kategorie Retail
Media Award
in der Kategorie Exzellente Marken-Content-Integration
VAMP Award
in der Kategorie Die beste Ambient-Media-Kampagne
OOH Award
in der Kategorie Retail
