100 years, but with a view to the future
Challenge
Niederösterreichische Versicherung has been supporting its customers for 100 years now. This closeness has become a business philosophy and should also be reflected in the campaign. At the same time, the aim is to look to the future - with a new perspective on the next 100 years.
Values that connect generations
Solution
The core idea of the anniversary campaign: Proximity connects - then as now.
Niederösterreichische Versicherung focuses on its values "Responsibility. Trust. Cohesion". These are at the heart of the campaign and will continue to form the basis of the company's future direction.
For the anniversary year, the development of the company and special milestones were also highlighted on 100jahrenv.at. The celebrations are not just internal to the company, as the focus is always on the customers, who were given the chance to win 100 regional and sustainable prizes to mark the anniversary.
"It was important to build on these values and at the same time develop a campaign that focuses on the future. "
Wien Nord Serviceplan
Key Takeaways
#1
Anniversary campaigns do not necessarily have to focus on the past.
#2
Combining the old with the new opens up new perspectives.
#3
Small changes in perspective often have a big impact.
