High up: Conversations from the ski lift
Challenge
Some of the most exciting and authentic conversations take place on ski lifts. But those who work behind the scenes to ensure that everything runs smoothly never get a chance to speak. We wanted to change that, so we made a real ski lift operator the host of our podcast.
In this video podcast, the ski lift becomes a stage for humorous anecdotes, clever insights and genuine Alpine flair. With plenty of charm and wit, lift attendant Markus shares his best wisdom – and brings the mountain lifestyle right into your living room.
Conversations between heaven and snow
Solution
For this special format of Austrian Tourism, lift attendant Markus, who has been working for the mountain railways for more than 30 years, turned his workplace into a podcast studio and chatted with seven extraordinary guests about life – and the attitude to life – in the mountains. From an Olympic gold medallist to a mountain rescuer to Austria's youngest ski instructor... they all shared their stories, experiences and thoughts. High above the slopes, honest and funny conversations emerged that are well worth listening to.
‘A lift operator is like a referee. The best one is the one you rarely see.’
Lift operator for over 30 years
Results
