Agency
Location
Industry
Where status matters, real need often remains invisible.
Challenge
The Kindertraum Foundation fulfills the heartfelt wishes of seriously ill children—but in tough economic times, real needs often get overlooked. Custom-made wheelchairs, in particular, are quickly seen as luxury items. Our challenge: generate as many donations as possible with a small media budget and raise awareness of the high costs involved.
Where prestige usually stands, we showcase humanity.
Solution
Die Kampagne bricht bewusst Erwartungen: Statt neuer Automarke präsentieren wir einen Spezial-Rollstuhl im Showroom – mit allem, was dazugehört. So wird ein ungenutzter Touchpoint zum emotionalen Medienmoment. Unterstützt von TV, Print, Digital und Motorumfeldern trifft die Botschaft ins Schwarze: Maßanfertigung ist kein Luxus – sondern Notwendigkeit.
Joint implementation by Springer & Jacoby and Mediaplus Austria
Agency Partnership
The campaign was conceived, created, and implemented by Springer & Jacoby Austria, while media planning and management was handled by Mediaplus Austria.
Results
“This campaign shows how you can achieve a big impact on a small budget—by placing social issues where you don't expect them.”
Managing Partner
Mediaplus Austria
Awards
ADGAR
in the category “Social & Charitable”
VAMP Award
in the category “Best Ambient Media Campaign”
VAMP Award
in the category “Best Cross-Media Campaign”
VAMP Award
in the category “Creativity & Innovation”
