Start of the event series focusing on AI at the House of Communication in Vienna

On February 24, 2025, the AI focus started at the House of Communication in Vienna. As the first part of a series of events, there was an event on the specific applications of AI solutions in everyday marketing. Marketing decision-makers from leading Austrian companies accepted the invitation from Wien Nord Serviceplan, Mediaplus Austria, and Plan.Net Austria to get to the bottom of the question: What specific solutions does AI already enable today? What can be implemented immediately and make sense for my use cases? How are AI agents changing everyday (communication) life with customers, but also within companies?

The first part of the interactive event focused on the fundamental classification of the significance of AI for marketing organizations. The second part presented case studies from the production sector: from AI-driven adaptation of existing assets to the complete re-creation of campaigns. The third and final part explored the possibilities that AI agents bring to the marketing world and how the use of AI agents working together can redesign entire communication processes.

Sebastian Bayer, HOC Lead Vienna and CEO of Serviceplan Group Austria: "Brand and marketing managers tell us that the potential AI holds for our industry is the most pressing issue for them right now. The main focus is now on leveraging efficiency potential in terms of speed and costs, but also on improving workflows that simply would not have been possible in the past. As a group, we invest a lot of time, money, and energy in being the best possible companion for our customers on their journey into the future of communication. When you look at what we can already do today in the context of AI, you can see that this effort is paying off!"

On the header image from left to right: Bernhard Redl (Managing Partner Mediaplus Austria), Ronald Hochmayer (Managing Partner Mediaplus Austria), Yves Bollinger (General Manager Plan.Net Studios), Eva Lihotzky (General Manager Serviceplan AI Lab), Julian Leutgöb (General Manager Plan.Net Austria), Sebastian Bayer (Managing Director Serviceplan Group Austria)