After the Idôle perfume, Lancôme decided to expand their range with the new Lash Idôle mascara.

Lancôme’s mascaras are well known in the beauty industry and the new addition to the family is no exception. What makes the difference? Lash Idôle is a revolutionary non-clumping mascara that targets every single lash for instantly fuller, lifted eyelashes. It is a clump-free mascara that lasts for up to 24 hours while being easy to remove.

The Serviceplan Solutions team was excited to work on this new launch represented by the one and only Zendaya. We created print and digital visuals available in over 700 shops in Belgium and the Netherlands. Around 200 influencers tested the mascara and definitely approved it. The launch of the mascara was a success and ended up in the top 10 mascara sales in January 2021.

Part of the Serviceplan Belgium agency, Solutions specialises in Intelligence Marketing Services (IMS), as well as graphic, digital and video production. Solutions has been working in partnership with L'Oréal Belgilux for 5 years to adapt and create the POS campaigns of more than thirty of its brands.

Client: Axel Pauquet
Account Director: Monia Kayila 
Project Managers: Tatevik Petrosyan - Néféli Mavroganatos
Studio Manager: Véronique Renier
Graphic Designers: Néféli Mavroganatos - Sergio Menendez