Mediaplus Alma | Purificación García - Having soul to stay relevant
Purificación García, Client Service Director at Mediaplus Alma, shares her insights on independent media agencies, highlighting their agility, technology, and soul as key to leading in a competitive market.
01.12.2025
In her article for Periódico de la Publicidad, she explains how independent media agencies stand out thanks to their flexibility, technological focus, and ability to deliver trusted, close relationships. Their strength lies in staying true to human values such as commitment, motivation, and teamwork—combining innovation and dedication to tackle market challenges.
“Having soul means staying faithful to the founding values of commitment, closeness, and motivation.”
At Mediaplus Alma, we are proud to share Purificación’s publication and reaffirm our dedication to our clients. Our team of professionals is always ready and close at hand to face any challenge ahead.
📌 Find more details in the full article in the September edition of Periódico de la Publicidad.