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  • Connection in the Age of Emotional Outsourcing

    SXSW 2026 shows how AI reshapes emotions, culture, and consumer behavior, pushing brands to rethink how they connect with consumers in an age of emotional outsourcing.
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  • Welcome, Serviceplan Agents!

    Meet the first Serviceplan Agents who support marketing professionals and enhance their work through well-founded insights and strategic expertise.
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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
TWELVE Mail | Issue #21

  • Mediaplus Launches Joint Venture Mediaplus Singapore

    Mediaplus launches Mediaplus Singapore, a joint venture with The Media Shop, expanding the Serviceplan Group’s partner-led agency network across APAC.
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  • Changan Awards First Europe Media Mandate to Mediaplus

    Changan appoints Mediaplus International as its first European media agency, combining a full-funnel strategy, local market expertise, and the AI tool Predict.AI.
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Green Consumer

Please finde the research results of the Mediaplus Initative "Sustainable Media Planning" here: