TWELVE is our platform for communication, inspiration and meaningful discussion. Using a variety of media formats, we address relevant topics, share practical knowledge and experiences, present new approaches and perspectives, and provide valuable insights.
Rügenwalder & Serviceplan Give Pop Fans €100K Media Space
Rügenwalder Mühle, with Serviceplan Hamburg and Serviceplan Culture, gave Berlin pop fans €100K in media space, showing brands as enablers of culture and community.
Serviceplan Group named Independent Network & Agency 2025
Serviceplan Group was named Independent Network of the Year at Cannes Lions 2025, winning a record 19 Lions, while Serviceplan Munich earned Independent Agency of the Year.
Leading independent media agency with 2,500 experts at 25 locations worldwide. Data-driven media consulting, planning and implementation for maximum efficiency.
Is AI still a differentiator or already the baseline? Ahead of Cannes Lions, Alexander Schill reflects on what defines great creative work today – and where the industry’s attention should be right now.
AI is taking over execution, not decision-making. In his latest piece, Mediaplus Global CCO Max Schöngen breaks down why human judgment, taste, and perspective are now the real creative edge.
After search, social and apps, AI is shifting the balance of power in brand communications once again. Which is exactly why your own website matters more than ever.
With our media brand TWELVE, we have created a platform that enables exactly this dialogue. As a cross-industry forum for ideas and discussion, TWELVE connects decision-makers, thought leaders, and creative minds – fostering inspiration and motivation.
TWELVE utilizes various media formats to discuss relevant topics, share practical knowledge and experiences, present new approaches, perspectives, and ideas, and provide valuable inspiration.
