Why New Players Outperform Established Brands in AI Search?
AI is transforming commerce: Why topical authority is becoming more important than brand strength, and how companies can ensure their visibility in AI-generated responses.
TWELVE is our platform for communication, inspiration and meaningful discussion. Using a variety of media formats, we address relevant topics, share practical knowledge and experiences, present new approaches and perspectives, and provide valuable insights.
Rügenwalder & Serviceplan Give Pop Fans €100K Media Space
Rügenwalder Mühle, with Serviceplan Hamburg and Serviceplan Culture, gave Berlin pop fans €100K in media space, showing brands as enablers of culture and community.
Serviceplan Group named Independent Network & Agency 2025
Serviceplan Group was named Independent Network of the Year at Cannes Lions 2025, winning a record 19 Lions, while Serviceplan Munich earned Independent Agency of the Year.
Leading independent media agency with 2,500 experts at 25 locations worldwide. Data-driven media consulting, planning and implementation for maximum efficiency.
In a world full of change, brands that build trust and offer guidance are the ones that win. The new TWELVE Mail shows what makes brands successful today.
How can we continue to grow while shaping a positive, people-centered future? We believe there’s only one answer: together. A world driven by collaboration is more innovative, more resilient, and more prosperous.
Being CMO has never been easy. Into 2026, it’s paradoxical: lead your brand through a tech shift, while stewarding creativity, human insight, and brand emotion.
Brands are under constant scrutiny. Attention is fragmented, platforms follow their own rules. Mediaplus CEO Matthias Brüll on modern brand management.
In our Elevator Pitch series, creatives and consultants talk about who they are, what they do and what motivates them – and why strong brands are built by strong personalities.
