The Elevator Pitch in Monochrome: This is about more than titles or projects. It’s about mindset. About the conviction that strong brands emerge where people take responsibility, embrace friction and have the courage to question the familiar.
For these thought leader pieces, we asked leading minds from different disciplines and locations what drives them and how they see their work. What does their mindset mean for them as strong personalities?
Be bold, authentic and approachable – that’s the motto of Joana Tsesmelès, Managing Director TACSY. Jan-Philipp Jahn, CEO Serviceplan Germany, shares the unusual hobbies that help him switch off from the daily business. Patrick Hammer, Managing Director Serviceplan Hamburg, compares his team to a five-star hotel. And why less really is more in design – and what sheep have to do with campaign success – is revealed by Jörg Schmitt, Head of Design at Serviceplan Munich, and Liselotte Schwenkert, Managing Director Serviceplan Cologne.
More faces and more honest answers from the elevator will follow.
