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From product-centric to consumer-centric design
Challenge
Our challenge was to keep the right balance between Braun's iconic design and consumer centricity, while respecting the new look and feel of the P&G Brandbook.
The unification of the design system for all three product categories, a clear navigation logic and a hierarchy based on consumer insight was our goal.
Qualitative & intuitive design to simplify life - every day
Solution
This consumer-centric positioning is now also reflected in the new packaging design for all household products.
The main benefit, claims and icons are bundled and placed in an intuitive order to improve navigation and easily guide consumers through all relevant information. The new style of product photography is in line with the Braun DNA and is more integrated with the consumer's life.
