Cannes Lions 2023

Cannes Lion 2023


Serviceplan Group Awarded 11 Lions at 70th Cannes Lions International Festival of Creativity 

Munich, 26 June, 2023 – Serviceplan Group took home 1 Gold, 5 Silver and 5 Bronze Lions from the 70th Cannes Lions International Festival of Creativity. This included 1 Gold, 3 silver and 4 Bronze for Serviceplan and Mediaplus, as well as 2 Silver and 1 Bronze for Serviceplan Group’s new Serviceplan Americas partners L&C NYC.

The Cannes Lions International Festival of Creativity has championed creative excellence since 1954, providing the definitive benchmark for creativity that drives progress, globally, and the 2023 edition took place in Cannes between 19-23 June. Cannes Lions received a total of 26,992 entries in 2023, an increase of 6% from 2022.

Philip Thomas, Chairman, LIONS, said: “The body of Lion-winning work that emerged from the Jury rooms points the way forward, and demonstrates the power of the industry to drive change, build businesses and shape society. Congratulations to all those who entered, who made the shortlists, and who won a Lion at the Festival's 70th edition to set the creative benchmark on the global stage."

For Serviceplan Group the 2023 Cannes Lions was all about nurturing young talent, with 4 teams representing at the Global Young Lions Competition (3 from Germany and 1 from Austria). Serviceplan Group also hosted a SPARK Experience Program with young talent from 8 different locations around the world joining the program at Serviceplan’ House of Communication in Cannes.

Alexander Schill, Global CCO, Serviceplan Group commented: “To win 11 Lions at Cannes Lions, the world’s leading awards for creativity and a global benchmark for ground-breaking creative excellence, is a great achievement for Serviceplan Group. We are thrilled that L&C NYC, our new partners in Serviceplan Americas, collected 2 Silver and 1 Bronze.”

A highlight of the week was the awarding of 1 Gold and 1 Bronze Lion to AIZOME WASTECARE™ in Design for Serviceplan Innovation. Serviceplan Innovation partnered with Japanese textile startup AIZOME on the development of WASTECARE™, a sustainable skincare product created from wastewater sourced from AIZOME’s textile dyeing factory.

Serviceplan Group’s new Serviceplan Americas partners L&C NYC won 1 Silver and 1 Bronze Lion for ABinBEV ‘Nativa Meter’ in the Corporate Purpose & Social Responsibility and Design categories. L&C also won a Silver for PIÑATEX, Dole in Creative Strategy / Corporate Purpose & Social Responsibility.

Serviceplan Innovation and Serviceplan Korea won 1 Silver and 1 Bronze for Dot Inc., Dot Pad. The first smart tactile graphics display, in the Creative Business Transformation and Health & Wellness Tech categories.

A Silver Lion was awarded to Serviceplan Germany’s ‘The New House of Communication’ in Design. Mediaplus won a Silver Lion for Hinz & Kunzt ‘The Homeless Gallery’ in Media / Metaverse, New Realities & Emerging Tech.

PENNY ‘The Rift’ won 1 Bronze Lion in Film Craft / Sound Design, and also awarded 1 Bronze Lion was the Serviceplan Berlin campaign ‘Saved Memories’, Transklar E.V. / Trans-Ident E.V. / Rosa Strippe in Direct / Not-for-Profit, Charity, Government.

Here you can watch the Cannes Lions recap: 

To view the winners go to: 


Here you can download the asset. 

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Alena Hermann
Alena Hermann
Serviceplan Group
Corporate Communications
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