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  • The Odyssey and why voice still sells

    Advertisers have much to learn from the oral tradition that made the Odyssey memorable long before it was adapted to film.
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  • Speed Got Cheap

    AI promises efficiency, yet the 2026 Cannes Lions highlight a contradiction. In the age of AI, differentiation becomes a decisive factor in brand creation.
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Highlights
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Close-up of a stylized lion’s head in glossy blue, violet and red tones. The mane appears to be shaped from liquid paint.
Cannes is just around the corner, and AI has long since entered the conversation. This edition explores what creative excellence really means today.
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  • Serviceplan Group Holds Its Ground in a Challenging Market Environment

    Serviceplan Group increases its fee revenue for 2025/26 to 873 million euros and is focusing on growth through international expansion and AI integration.
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  • Mediaplus Strengthens Behavioral Intelligence with Global AI Unit Behave

    Mediaplus is launching Behave as a new unit in Germany and is focusing on AI-powered behavioral research for brands.
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