Creators’ Paid Communities: Yay or Nay for Brands?
How brands build paid communities on Twitch, YouTube, and Instagram by offering real value, giving creators freedom, and fostering authentic collaborations.
How brands create long-term relevance through entertainment, an understanding of their community, and media – rather than just buying short-term attention.
Changan Awards First Europe Media Mandate to Mediaplus
Changan appoints Mediaplus International as its first European media agency, combining a full-funnel strategy, local market expertise, and the AI tool Predict.AI.