Mediaplus
The Netherlands
Online Services
Simple, sustainable choices
Challenge
People often use their car for short trips. Milieu Centraal, the go-to guide for practical and sustainable tips, wants to show how easy it is to make more sustainable choices by choosing the bike more often.
Cycling to the Gym!
Solution
The influencer campaign "Cycling to the Gym!" uses humor and relatable situations to encourage gym-goers to take the bike and become more environmentally conscious. The campaign targets sports communities and recreational athletes and was launched on Instagram and TikTok in collaboration with former athlete Dafne Schippers and content creator Vita Cleo.
TikTok is a powerful platform for awareness campaigns.
Insights
Humor resonates!
KPI
150 - 500.000
impressions
Key Facts
“TikTok is a platform where a lot of potential still remains untapped by brands. The CPM of a TikTok campaign can be significantly lower than that of an Instagram campaign, thanks to the algorithm — and the engagement rate can be much higher.”
Social Content Manager
Serviceplan Netherlands
