In a constantly evolving market, House of Communication strongly believes in the power of brands. A brand provides direction, clarity, and guidance, both for clients and internally. And that internal dimension is getting a significant boost this year, with two new appointments aimed at further strengthening culture, collaboration, and client partnership.

Building a strong and healthy organization 
Since January, Saskia Koster has joined as People & Talent Officer. Her mission is clear: to foster a culture where trust, ownership, and collaboration form the foundation. Not as an HR theme, but as a prerequisite for building strong brands.

“My mission is to build a culture where trust is the foundation,” says Koster. “Where there is room to be yourself, to take responsibility, and where performance goes hand in hand with job satisfaction. Organizations are truly successful when people feel connected to each other and to what we aim to achieve together.”

In her first year, Saskia focuses on creating a solid foundation for collaboration and wellbeing. This includes investing in clear frameworks, space for dialogue, and attention to both mental and physical health.

“Culture determines the energy with which people collaborate. When people feel safe and recognize themselves in the organization’s values, you see that reflected in the results and in the brands we work for,” Saskia adds. 

With a background in account management at a media agency and extensive experience in talent management and prevention, Koster brings both a client- and people-focused perspective. Or as she puts it: “If you take care of the people, they take care of your business.”

Client leadership that provides direction 
Alongside its focus on culture, House of Communication is also investing in strong client leadership. That is why Ingeborg van der Giesen joined Mediaplus in February as Director of Client Leadership. Her role is to help clients grow by bringing clarity, direction, and strategic focus in an increasingly complex media landscape.

For Ingeborg, client leadership goes far beyond account management: “Clients are not looking for a supplier, but for a partner who brings calm, maintains oversight, and takes responsibility, especially when things get challenging,” she explains. “I consciously invest in relationships, ask sharp questions, and provide direction when needed.”

According to her, strong brands do not require more, but better choices: “Consistency is crucial. Client leadership supports this by using the brand as a compass and connecting all disciplines: strategy, creativity, media, and data.”

Ingeborg brings a combination of commercial sharpness, empathy, and leadership. She deliberately chose Mediaplus and House of Communication because of its integrated way of working. “Here, everything starts with the brand and the people. That combination perfectly matches how I want to build and lead.” 

Stronger connection between people, brand, and results 
With the arrival of Saskia and Ingeborg, House of Communication takes a clear step toward a future-proof organization: one where culture is not seen as a side issue and client partnership is not a byproduct, but the core of the work. By investing in people, collaboration, and leadership, the ambition of Building Best Brands is further strengthened, both internally and for clients.

Get to meet Saskia or Ingeborg! 
Feel free to reach out to Saskia Koster or Ingeborg van der Giesen for a (virtual) coffee.