Starting in 2024, Mediaplus Netherlands will provide media advice for energy companies Essent, Vandebron, and Energiedirect. Mediaplus will be responsible for the strategy, planning, and procurement of offline media with a focus on branding.
A 28-year-old in London finishes her Strava run, shares the stats on Instagram, and then curls up on the sofa to watch The Office for the 47th time. A man in Milan uses AI to boost his productivity during the day and spends his evening quietly building a LEGO Millennium Falcon. No content. No performance. Just relaxation.
Your website is not an outdated asset waiting to be replaced. It is your lighthouse. The most important part of your digital infrastructure. In the age of AI, brands should embrace that potential and rebuild their websites for the future.
AI writes your copy. Designs visuals. Analyzes audiences. Builds your presentations. Develops strategies. And if the headlines are to be believed, it will soon take over a significant part of our jobs as well. Which raises a logical question: what is actually left for humans? The answer is surprisingly simple. Perhaps even reassuring. As AI becomes more powerful, unique human qualities become more valuable than ever.
In this interview, Annabelle Klop, Managing Director at Serviceplan Amsterdam, reflects on what truly defines strong creative work today and where the industry's focus should be moving forward.
The best way for brands to genuinely connect with fans is to stop marketing to them and start creating with them. Focus on co creation and cultural relevance to truly stand out.
Medi-Market is expanding into the Netherlands and has appointed Serviceplan Group as its strategic partner — combining creative and media expertise to bring the brand to Dutch consumers across 80 stores within three years.
Lebara has launched its new brand campaign *Keihard scoren* ("Score Big"), with a fully refreshed identity. Mediaplus developed the media strategy, focusing on rapidly building recognition while positioning Lebara as a smart alternative to major telecom players.
