Starting in 2024, Mediaplus Netherlands will provide media advice for energy companies Essent, Vandebron, and Energiedirect. Mediaplus will be responsible for the strategy, planning, and procurement of offline media with a focus on branding.
In a world full of change, brands that build trust and offer guidance are the ones that win. The new TWELVE Mail shows what makes brands successful today.
Being a CMO has never been an easy role. But today, it seems more complex than ever. Marketing leaders are expected to guide their brands through a technological revolution, while remaining responsible for creativity, brand experience, and human insight.
Brands are under constant scrutiny. Attention is fragmented, platforms follow their own rules. Mediaplus CEO Matthias Brüll on modern brand management.
This year, two junior creatives from Serviceplan Amsterdam are joining the student jury of SAN, the Stichting Adverteerdersjury Nederland. SAN is considered one of the most important industry awards for marketing and advertising in the Netherlands. Femke Princen and Cato van Otterdijk are judging in the Current Affairs category, which is also the largest category with forty submitted campaigns.
“Together we are Unlimited” is the overarching global theme within House of Communication this year and it forms the perfect starting point for this conversation between Marc Verschoor, CEO of House of Communication Amsterdam, and Peter Vande Graveele, CEO of House of Communication Brussels. Because when collaboration is not just a principle but an operating model, the way we build brands changes fundamentally.
In a constantly evolving market, House of Communication strongly believes in the power of brands. A brand provides direction, clarity, and guidance, both for clients and internally. And that internal dimension is getting a significant boost this year, with two new appointments aimed at further strengthening culture, collaboration, and client partnership.
In a market where much of the communication focuses on direct solutions to specific complaints, Serviceplan Amsterdam is building the brand behind the products. Not only being visible when something is wrong but also occupying a familiar and trusted place in consumers’ everyday lives.
