AI creates value when it helps people make better decisions, develop stronger ideas, and work more effectively. House of AI is our vision for bringing human expertise and AI together across the marketing value chain. It is not one tool, but a connected approach that brings our expertise in strategy, creativity, media, data, and technology under one roof. Within it sits a growing range of practical solutions, each designed to address a specific client challenge.
FROM QUESTIONS TO INSIGHTS
Marloes Rijnders, Research & Insights Director - RESEARCH.AI
"RESEARCH.AI helps us answer consumer questions at the speed of the market. By combining synthetic profiles, automated interviews, and human validation, we can explore ideas, sharpen hypotheses, and test campaigns in minutes or hours instead of weeks. We already use it in ideation and pitch processes to challenge assumptions and strengthen strategic thinking early on. For clients, that means faster, scalable insights and better-informed decisions. Importantly, RESEARCH.AI complements rather than replaces traditional research. It adds speed and flexibility where appropriate, while human expertise and real-world validation remain essential. Given its potential, we increasingly bring this solution to the table whenever it can create value for our clients."
FROM COMPLEX BUDGETS TO CONFIDENT DECISIONS
Arnoud Baars, Research & Insights Consultant - PREDICT.AI
“PREDICT.AI helps us turn complex cross-channel data into a clear view of what is truly driving results across the entire brand funnel. Unlike traditional Marketing Mix Modeling, which is often project-based and can take weeks or months, PREDICT.AI uses AI to continuously analyze performance, forecast outcomes, simulate alternative budget scenarios, and optimize investments in real time. This allows us to move beyond isolated KPIs and gut feeling, better understand the trade-offs between short-term performance and long-term brand growth, and make faster, more informed decisions. For clients, that means more transparent, confident investment decisions and a media mix designed to maximize ROI, even in a fragmented, cookieless landscape.”
FROM AI BLIND SPOTS TO BRAND VISIBILITY
Barend Cox, Strategy Director - SEARCH.AI
“SEARCH.AI shows us what traditional search data cannot: how brands appear in AI-generated answers and where they remain invisible. This is especially valuable in categories with longer consideration journeys, as it reveals how LLMs present brands and products while consumers are weighing their options. By simulating audience searches across platforms such as ChatGPT, Gemini, Claude and Perplexity, we can benchmark visibility and turn those insights into clear recommendations for stronger AI-driven brand discovery.”
BUILT TO KEEP EVOLVING
Daan Booister, Director Growth, Insights & Strategy
These examples offer just a snapshot of a portfolio that continues to evolve. Daan Booister, Director of Growth, Insights & Strategy, explains what makes that approach so valuable:
“What excites us about House of AI is that it is not a static portfolio or the promise for the future. These are solutions we can work with today, learn from through real client challenges and continue to develop together with our colleagues in Germany and across the group. We look closely at what creates value, scale what works, and are equally willing to stop what does not. Technology moves quickly, but the real value comes from applying it with strategic clarity to help clients make better decisions and grow.”
Where could AI make the biggest difference for your brand? House of AI helps identify the right starting point and turn that opportunity into action.
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Marc Verschoor
Serviceplan Group Netherlands
CEO & Managing Partner
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