Everything for an unforgettable evening.
Herausforderung
Many potential new customers have an outdated image of Casinos Austria in their heads. A visit to a casino is associated with classy clothing, stricter rules and a somewhat outdated image. What's more, many people don't even know what they can experience in one of Casinos Austria's 12 locations: Popular casino classics, the latest gaming sensations, parties, delicious culinary delights, great competitions, first-class service, unforgettable moments of luck and much more.
Focus on the "real" casino experience.
Solution
In order to break with myths and the dusty casino image, we show in a variety of moving image variants and subjects what moments of happiness can be experienced in a casino.
In order to capture this real casino experience, casino employees take on leading roles in the campaign. They are supported by a likeable cast that impresses with its authenticity and stylish outfits, which sets the scene for the now relaxed dress code.
"Our products are as diverse as our guests, and that's exactly what we wanted to focus on in the campaign. It was particularly important to us not to create a fantasy world, but to show the real and unique casino experiences of our guests in an authentic way."
Teamlead of Marketing Communication
Casinos Austria
"Alles für dein Glück!" not only shows the extensive range on offer in the casinos, but also the real casino experience - authentic, modern and incomparable."
Wien Nord Serviceplan
Key Takeaways
#1
No fantasy worlds, but a focus on the "real" casino.
#2
A core idea staged across all channels.
#3
Real employees in leading roles for more authenticity.
