Olympics don't just have fans
Challenge
Even during preparations for the major games in France's capital, Parisians were far from enthusiastic. A large proportion even planned to leave the city entirely during the tournament to escape the crowds and the associated restrictions on everyday life.
Unbelievably Close
Solution
We reinforced Parisians' willingness to leave the city for a bit of peace and quiet with a fact that made planning the trip even easier: Austria is closer to Paris than the Côte d'Azur!
This insight was translated into a powerful visual idea: in mobile phone videos of two couples enjoying their holiday in Austria, we watched them stare in amazement as they discovered the Eiffel Tower between the mountains – incredible images that caused quite a stir.
‘Austria is a very popular summer destination for French people – our unique culture and impressive natural landscape with so many opportunities for active holidays are very popular! With ‘Unbelievably Close. Austria’, we are using creative ways to show that a perfect getaway in Austria is closer than you think for our guests from France during the Olympic Games.’
CMO
Austrian Tourism Board
Results
