In a world full of digital innovations, a paradoxical phenomenon is emerging: on the one hand, mistrust of the media, politics, and technology is growing. On the other hand, consumers continue to rely on digital advances and willingly disclose their data. This tension between mistrust and belief in technology is one of the central challenges facing businesses and society. Welcome to the “era of contradictions”!
Skepticism toward technology – Why mistrust is growing
Trust in the media and politics remains low even after the pandemic. Studies show that social media, the government, and traditional media such as publishers are particularly affected by strong mistrust. The terms “fake news” and “alternative facts” have become firmly established in everyday language and reinforce skepticism toward traditional sources of information.
- 92% of consumers say they should have full control over their data online.
- 85% see cybersecurity and privacy as major social risks.
- 71% would terminate a business relationship if sensitive data were shared.
At the same time, contradictory developments are emerging: While many users are skeptical about data protection and surveillance technologies, they are nevertheless increasingly relying on digital solutions in their everyday lives.
Belief in technology – progress as a solution?
Despite growing skepticism about data protection, consumers make intensive use of technology and willingly disclose their data when they benefit from it:
- 89% of consumers agree to the use of their data by companies. They are most willing to share information in the areas of finance, health, and government services.
- >80% provide their email address and name to register online.
- >60% voluntarily share their gender and date of birth.
Technology companies have recognized that trust is a crucial factor. Apple, for example, relies on “privacy as a product” to use data protection as a selling point. VPN providers benefit from users' need for security, while AI-supported systems are increasingly seen as reliable partners in everyday digital life.
Privacy paradox: The gap between mistrust and data use
The “privacy paradox” is particularly evident: on the one hand, consumers demand more control over their data, but on the other hand, they actively use technologies that make this control more difficult:
- 71% of respondents are willing to sacrifice their privacy if the benefits of the technology outweigh the disadvantages.
- 85% avoid doing business with companies they do not trust.
Companies face the challenge of using technology wisely without losing the trust of consumers. This means that
- transparency and ethical innovation must be the focus.
- Trust through control: Users must have the ability to actively control their own data and digital interactions.
- Personalization with responsibility: Smart data usage can influence purchasing behavior without violating users' privacy.
Conclusion: Trust as the currency of the future
The balancing act between mistrust and belief in technology will determine which brands will be successful in the long term. Companies that work with transparent communication, ethical standards, and innovative solutions can secure the trust of consumers.
Because trust is not just an emotion—it is the currency of the future.
