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Featured

The Potential of Social Media and Influencer Marketing

Social media expert Verena Letzner and TACSY’s Daniel Hoffmann show how brands can use influencers strategically – far beyond traditional advertising.

05.Aug.2025
The Asset Production Revolution

Lukas Paschke and Alexander Nagel call for a rethink in asset production: moving away from mass production toward exclusive, tailor-made à-la-carte solutions.

05.Aug.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Serviceplan Group

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