© Serviceplan Group 2024
Upcoming Sessions
Session 1
Meta(Re)verse
by Christian Waitzinger – Chief Experience Officer at PLAN.NET GROUP
17 January 2023 | 11 am - 12.30 pm
By now, you must have seen plenty of presentations explaining the potential of Web3, the metaverse and NFTs. But in this session we won’t be making any more predictions on how this space will further evolve, nor will we speculate on the metaverse’s future value for consumers and brands.
Instead, we will take a look into the rear-view mirror and see what really has happened in this space in 2022. There has been a lot of excitement and funding for this emerging industry and expectations are high. Let’s see how far we’ve come and join us on a wild ride through augmented and virtual worlds, brand experiments, NFT hypes and crypto crashes.
Session 2
Non-fungible Business - The true power of NFTs
by Nina Matzat & Yves Bollinger – General Managers at Serviceplan DCNTRL and
Chantalle Alberstadt – NFT Artist, Brand Designer and
Co-Founder at METABREWSOCIETY
Sean Gormley – Global Creative Concept Director at WRANGLER
Luca Zicconi – Web3 Studio Lead at ŠKODA AUTO
19 January 2023 | 11 am - 12.30 pm
This session will offer a deep-dive into the possibilities of NFTs for brands. It will focus on how to create, distribute and monetise NFTs and equip participants with a framework to take their first steps into Web3 or refine their existing Web3 strategy. Experts from the field will provide hands-on experience and share their learnings from a highly dynamic field.
Session 3
The power of the metaverse – Retailers & customers
3D e-commerce of the future
by Karol Masalski – Managing Partner at GAMECHANGER
and
Maik Kähler – CEO & Co-Founder at LILI STUDIOS
24 January 2023 | 11 am - 12.30 pm
This session is all about understanding how and why you as a marketer should enter the future of marketing. Forget about traditional and clichéd ways of communicating. Use the metaverse as a new way to reach your customers by engaging them in unforgettable experiences where you can promote and sell your products. Don’t wait, be remembered!
