Our Path to Effective Sustainability
As Europe’s largest owner-managed agency group, we act out of conviction—driven by a long-term, entrepreneurial sense of responsibility. For us, sustainability is not a trend, but a strategic component of our business.
With our new international sustainability strategy, we are establishing clear structures, measurable goals, and full transparency. A central focus is on our CSRD readiness, which we are advancing through improved data quality, clear governance, and a systematic understanding of our material issues.
At the same time, we are preparing for the validation of our climate targets by the SBTi to ensure our contribution to achieving the 1.5-degree target is science-based. Our mission: to reduce emissions, strengthen social responsibility, and act in an economically sustainable manner—together with our clients, who are increasingly seeking transparent and responsible solutions. In this way, we combine creative excellence with sustainable progress and create brands that have a lasting impact.
Our international sustainability strategy establishes a common foundation for sustainable action across the entire Serviceplan Group. It translates the results of our materiality analysis into clear priorities and consistently aligns our actions with the key areas of influence within our core business. In doing so, we actively engage the stakeholders with whom we create value every day - from clients to freelancers and suppliers - because we can only achieve meaningful change together. In this way, our strategy continuously evolves within our entire Serviceplan ecosystem - driven by new insights, growing demands, and deepened partnerships.
Our Carbon Footprint
Carbon Accounting
For the 2023/2024 fiscal year, we are publishing our first international carbon footprint, which covers the entire Serviceplan Group worldwide. The emissions reported therein will serve as the base year for our emission reduction targets under the Science Based Targets initiative (SBTi).
Governance Framework: Our Binding Foundation
The binding framework for responsible conduct within the Serviceplan Group is defined in the Code of Conduct and the Human Rights Statement. Both documents set out clear expectations and mutual obligations and are based on internationally recognized frameworks such as the principles of the UN Global Compact and the ILO’s core labor standards. This foundation is complemented by our Integrity Line, which enables confidential and anonymous reporting of concerns. In this way, we create an environment where integrity is lived out and guidance is provided for all stakeholders.
"We bear responsibility not only for our clients and our colleagues. We want to and must contribute to preserving our world for future generations. Our commitment to climate protection does not yet go far enough for us. We are learning more every day and want to achieve more and more - in the spirit of a healthy environment and a sustainable economy. As an innovative, international group of agencies, we can and will achieve a lot."
Florian Haller
CEO Serviceplan Group
