Our Path to Effective Sustainability
As Europe’s largest owner-managed agency group, we act out of conviction—driven by a long-term, entrepreneurial sense of responsibility. For us, sustainability is not a trend, but a strategic component of our business.
With our new international sustainability strategy, we are establishing clear structures, measurable goals, and full transparency. A central focus is on our CSRD readiness, which we are advancing through improved data quality, clear governance, and a systematic understanding of our material issues.
At the same time, we are preparing for the validation of our climate targets by the SBTi to ensure our contribution to achieving the 1.5-degree target is science-based. Our mission: to reduce emissions, strengthen social responsibility, and act in an economically sustainable manner—together with our clients, who are increasingly seeking transparent and responsible solutions. In this way, we combine creative excellence with sustainable progress and create brands that have a lasting impact.
Interested in our sustainability strategy?
Discover our key initiatives, ambitions, and actions, and request a copy of our Sustainability Strategy here. Thank you for your interest and engagement.
Our Carbon Footprint
Carbon Accounting
For the 2023/2024 fiscal year, we are publishing our first international Carbon Footprint, covering the entire Serviceplan Group worldwide. The emissions identified in this assessment will serve as the baseline year for our emission reduction targets under the Science Based Targets initiative (SBTi).
Governance Framework: Our Binding Foundation
The binding framework for responsible conduct within the Serviceplan Group is defined in the Code of Conduct and the Human Rights Statement. Both documents set out clear expectations and mutual obligations and are based on internationally recognized frameworks such as the principles of the UN Global Compact and the ILO’s core labor standards. This foundation is complemented by our Integrity Line, which enables confidential and anonymous reporting of concerns. In this way, we create an environment where integrity is lived out and guidance is provided for all stakeholders.
"We bear responsibility not only for our clients and our colleagues. We want to and must contribute to preserving our world for future generations. Our commitment to climate protection does not yet go far enough for us. We are learning more every day and want to achieve more and more - in the spirit of a healthy environment and a sustainable economy. As an innovative, international group of agencies, we can and will achieve a lot."
Florian Haller
CEO Serviceplan Group
