The office in Shanghai was founded in 2013. The team around Bernard Wong is consisting of 30 experts from the Serviceplan creative unit.
The influence of the Chinese market and the impact of its consumers on the global economy cannot be overlooked. Brands striving for long-term growth need to establish a reputation in China. In particular, the colleagues' deep understanding of the Asian and global market will lead to more agility, more efficiency and ultimately more growth for their clients.