Future Marketing Consulting Announces Partnership with InfoSum



Future Marketing Consulting Announces Partnership with InfoSum to Revolutionize Data-driven Marketing


  Addressing the challenges of the post-cookie era with advanced data clean room technology

Hamburg/Düsseldorf, April 29, 2024 – Future Marketing Consulting, a leading management consultancy and proud member of the Serviceplan Group/Plan.Net Group, today announced its partnership with InfoSum, the world’s leading data collaboration platform. This alliance marks a significant step forward in overcoming the challenges posed by the loss of third-party cookies and the rising complexity of privacy regulations.

Utilizing InfoSum’s privacy-safe data clean room technology, Future Marketing Consulting’s clients can unlock the full potential of their first-party data without compromising their data’s privacy and security. Brands can now use InfoSum’s technology to connect their first-party data to other data sources, including media owners and identity providers. This direct collaboration unlocks enhanced customer insights, enrichment, planning, and measurement capabilities.

As brands and agencies seek ways of targeting and measuring the impact of their campaigns in a privacy-first, cookieless world, InfoSum’s innovative controls, differential privacy techniques, and patented non-movement of data approach, prioritize consumer privacy at every stage. This means each stakeholder retains full control over their first-party data, and consumer privacy is protected at all times.

“With InfoSum's Data Clean Room technology, we offer our customers a privacy-safe solution to fully leverage the potential of digital marketing and data-driven advertising initiatives - a real competitive advantage in the post-cookie era. InfoSum has always been a pioneer in the field of secure data collaboration and the most trusted provider of Data Clean Rooms, with a constant focus on data protection and privacy. We have therefore made the strategic decision to focus exclusively on the strengths of InfoSum's technology,” said Julian Llorente Perdigones, Director Strategy, Data, Technology & Privacy at Future Marketing Consulting.

“I am very excited about our collaboration with Future Marketing Consulting as it marks a significant step forward in data collaboration, bringing privacy and innovation together to transform digital marketing opportunities,” said Aline Zenses, Managing Director DACH at InfoSum.“ By leveraging Future Marketing Consulting's expertise alongside InfoSum's advanced technology, we're not just navigating the complexities of modern data usage, we're actively shaping it, enabling businesses to succeed and to prioritize data security and efficiency.”

About Future Marketing Consulting

Future Marketing Consulting is dedicated to achieving the next milestone alongside you and your business with a team composed of seasoned analysts, brand strategists, legal engineers, and data science experts. Our extensive experience, combined with our team's accessibility and openness, establishes us as your trusted partners in navigating the digital landscape. The cornerstone of successful outcomes, from our perspective, lies in the collaboration with the team behind the scenes, ready to guide you towards achieving your business objectives.

Read more at www.futuremarketing-network.de

About InfoSum

InfoSum is the world’s leading data collaboration platform and the only secure data clean room, empowering companies to deliver better customer experiences while prioritizing customer privacy. InfoSum enables safe connections between multiple parties to unlock the full potential of their customer data without risk of exposure or misuse. InfoSum not only prioritizes consumer privacy, but enhances it with patented, non-movement of data technology to create the most protected, most connected, and most accessible data collaboration network.

InfoSum was founded in 2016 with a vision to connect the world’s data without ever sharing it. The company has multiple patents, protecting its invention of the ‘non-movement of data.’ InfoSum is based in the US, UK, Europe, and Australia.

Read more at www.infosum.com


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Sina Vonhausen
Sina Vonhausen
Serviceplan Group
Corporate Communications
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