How to Creative Media

How to Creative Media

Global Creative Lead – in a media agency. Max Schöngen has been the Global Creative Director of the Mediaplus Group since the summer of 2022. In an interview, he told us what has happened since then, where creative media ideas come from and what it takes to realise them.
Debunking the Myth?!

Debunking the Myth?!

Design systems are an indispensable tool for brands to achieve success. But do they hinder creativity or provide a foundation for greater innovation and flexibility?
Generative KI: End of creativity?

End of creativity or start of a new era?

Hopes and fears are close together: Will the creative industry be one of the first areas in which generative AI brings about major changes?
Creation MUST be effective

Creation MUST be effective

Doing something in the metaverse and thinking it will win prizes is no longer enough – Alexander Schill is looking forward to the Cannes Lions 2023.
On the road to Cannes!

On the road to Cannes!

I’m going on a trip, and I’m taking: sunglasses, creative media ideas and my team partner Max. We represent Germany in the Media category at the Cannes Young Lions!
150 seconds with PJ Pereira

150 Seconds with PJ Pereira

Favorite campaign, trends or mentality: PJ Pereira gives insights into the US creative scene and reveals in our video interview what it takes to be creatively successful in the US.
Our Top 4 Cannes Contendors of 2023

Top 4: Our Cannes Cases 2023

4 cases, 4 talents: Which cases have a good chance of winning a Lion in Cannes? Our young talents present exclusive stories behind the campaigns and share their personal highlights.

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