ÜberCreativity needs Generosity

ÜberCreativity needs Generosity

Generosity is vital in the collaborative process and search for innovation – for clients, colleagues and society. Jason Romeyko shares what a culture of generosity is all about.
The Secret Podcast Code

The Secret Podcast Code

What are the factors that determine a podcast’s success? This is what a study by the Mediaplus Group, september Strategie & Forschung and the University of Florida has discovered.
Entering the Top League with De’Longhi

Entering the Top League with De’Longhi

30 countries and a famous brand ambassador, Brad Pitt. Matthias Brüll, Managing Partner Mediaplus International, explains what makes the De’Longhi campaign so unique.
The Wild West of the Advertising Market

The Advertising Market

The blogging market is like the Wild West – budget-wise and in the specifics of planning. Olga Golubina of Mediaplus Russia shares how data helps in the strategic choice of KOLs.
Transformation Processes – Three Common Fails

Transformation Processes

No chance of change: these typical sources of conflict prevent true transformation.
The Interface is NOT the Brand

The Interface is NOT the Brand

In the emerging post-screen age, we need to create new connections between brands and people. It’s not an easy task, but there are effective measures that can help it succeed.
WMF

WMF

From premium to modern luxury: Serviceplan is designing the new WMF brand experience to make it stand head and shoulders above its imitators.

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