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  • Speed Got Cheap

    AI promises efficiency, yet the 2026 Cannes Lions highlight a contradiction. In the age of AI, differentiation becomes a decisive factor in brand creation.
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  • Cannes Lions 2026: A Week Full of Questions

    Cannes Lions 2026: Why AI is redefining discovery, media planning, and brand communication and why real-world brand experiences are becoming more important.
    Read more

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Highlights
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Close-up of a stylized lion’s head in glossy blue, violet and red tones. The mane appears to be shaped from liquid paint.
Cannes is just around the corner, and AI has long since entered the conversation. This edition explores what creative excellence really means today.
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  • A Year of Firsts – Serviceplan Group Marks New Milestones at Cannes Lions 2026

    Serviceplan Group made history at Cannes Lions 2026 with eight Lions, three market firsts, and the launch of Europe's first-ever CMO of the Year Award.
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  • Future-Ready Model for Marketing Production in Europe

    MediaMarktSaturn has appointed Serviceplan Group as its Creative Solutions Partner for the entire European marketing process.
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Serviceplan

Expertise for Creativity & Content
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Mediaplus

Expertise for Media & Data
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Plan.Net

Expertise for Digital Experience & Technology

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