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Featured
  • Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

    AI voice cloning is reshaping media in the GCC, real voices are used in ads without consent. What once seemed like sci-fi is now reality.
    14.Aug.2025
  • How to Trick AI into Doing a Better Job Than You

    AI is like a brilliant intern: with the right training and motivation, it unlocks creative potential and sparks real reactions — not just polite yawns.
    14.Aug.2025
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    Privateer - Space Trash Signs

    The first astronomical constellations made from space debris.
    13.Aug.2025
  • Grana Padano - Our future has AI history

    Grana Padano, with its long history, wants to connect with younger audiences. But how can we tell new generations about the world’s most consumed DOP cheese?
    13.Aug.2025
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  • Mediaplus | Siemens Account Win

    An account win following a successful project collaboration: Mediaplus is now the global media agency for the Siemens Group. Strategic consulting, creative media approaches, innovative targeting, and comprehensive data as well as digital competence were decisive factors for awarding the mandate to Mediaplus.
    04.Jul.2025
  • Serviceplan I Update HIV

    "Change the name, end the stigma" is the core message of the global campaign of the Initiative Youth Against AIDS with Serviceplan Switzerland. On the occasion of World AIDS Day today, an open letter to the Director-General of the World Health Organization, Dr. Tedros Adhanom Ghebreyesus, has been published, calling on him to officially rename HIV. The letter describes HIV as an "Epidemic of the Mind," and it caused and perpetuated primarily by non-medical factors.
    04.Jul.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

© Serviceplan Group 2025

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