What drives you?

Knorr-Bremse: A traditional company from Munich with surprising innovative strength and an impressive global success story. From 3,500 employees in 1985 to over 30,000 employees worldwide in 2023. But to continue this success story, the right talent is needed: Engineers, software developers, management (especially female leaders) and blue collar talent. A real challenge to do justice to cultural differences across national borders.

Our approach:
To meet this challenge, we worked with our team of experts to redevelop and reposition Knorr-Bremse as a strong employer brand. We achieved this by identifying a suitable Employer Value Proposition (EVP) in which we emphasise the company's corporate culture.
In addition, location marketing enabled Knorr-Bremse to establish itself as an attractive employer both locally and globally.

Our message:
Knorr Bremse not only offers exciting career opportunities, but also an inspiring working environment that promotes individual development opportunities and celebrates diversity.

By developing a new employer identity for Knorr-Bremse, we raised the company's international profile and moved it from a purely German focus to a global presence. This was achieved by creating an internationally appealing campaign platform and toolbox that enabled Knorr-Bremse's core values and identity to be communicated across different cultural and regional boundaries to all international locations.

The result:
The integration of this new identity into the company's corporate culture ensured a sustainable anchoring of the employer brand positioning and created a common vision that brought together employees from different parts of the world.
By consistently establishing the value proposition at all locations, the company's attractiveness as an employer was significantly increased. The corporate culture is now lived authentically and this is reflected in an increased number of applicants.