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Close-up of a stylized lion’s head in glossy blue, violet and red tones. The mane appears to be shaped from liquid paint.
Cannes is just around the corner, and AI has long since entered the conversation. This edition explores what creative excellence really means today.
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  • Doctors Without Borders and Mediaplus: Perfume Advertising with a Message

    Doctors Without Borders and Mediaplus have created a surprising scented ad: Instead of perfume, it smells like disinfectant and promotes emergency medical aid.
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  • Serviceplan Group Holds Its Ground in a Challenging Market Environment

    Serviceplan Group increases its fee revenue for 2025/26 to 873 million euros and is focusing on growth through international expansion and AI integration.
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