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  • Why Brands Should Rethink the Showgirl Era

    After Barbie Pink ruled 2023 and Brat Green last year, Showgirl Orange is next, led by Taylor Swift’s new era. But this trend feels different—and not in a good way.
    07.Oct.2025
  • Fuelled by Data: Driving the Future of Automotive Marketing

    Automotive marketing must be smart and data-driven. The data architecture required for this depends heavily on the market environment and manufacturer strategy.
    26.Sep.2025
  • Initiative Vermisste Kinder - Screen2Save

    A digital alert network that makes missing child reports visible crossmedia and in real time – directly on the DOOH screens in our cities.
    25.Sep.2025
  • coca-cola-holidays-are-coming-silverside-mobile.jpg

    Coca-Cola - Holidays are coming 2024

    Using custom generative AI workflows, we reimagined classic Coca-Cola assets and streamlined the entire production process. The result: a modernized campaign that stayed true to the original’s nostalgic spirit while showcasing the power of innovation.
    23.Sep.2025
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  • Serviceplan Group | “Hauchnah an deinem Star”: Rügenwalder Mühle and Serviceplan Group Give Pop Fans €100,000 Worth of Media Space

    Rügenwalder Mühle, in collaboration with Serviceplan Hamburg and Serviceplan Culture, gave fans of a global pop star in Berlin media space valued at over €100,000 — reinforcing the idea that modern brands should be enablers, not just advertisers, by connecting through community, culture, and emotion.
    20.Aug.2025
  • Ein Mann mit blondem, schulterlangem Haar steht frontal in einem stilisierten Innenraum mit gedämpfter Beleuchtung und hält einen sehr großen Karpfen fest im Arm, während er ruhig in die Kamera blickt.

    Serviceplan | o2 Brings Humor to Telecom With a Talking Fish — and a Customer-First Promise

    Germany’s O2 launches campaign for free home network installation service with a bold creative twist from Serviceplan Bubble.
    20.Aug.2025
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In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.

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