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  • Ménage à Trois: Brands, Consumers & AI's Messy Complicationship

    Consumers use ChatGPT daily, then revolt against AI-generated ads. Brands need AI to survive, but audiences flee toward anything "human-made."
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    2026 will be a year of substantial decisions. Those still just talking about AI will be left behind. It's about mindset, focus – and real impact.
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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
TWELVE Mail | Issue #21
  • Serviceplan Group & Phrenos Win EU Commission's Flagship Contract

    Serviceplan Group with Phrenos win European Commission’s flagship 360° communication campaigns contract managed by the Directorate-General for Communication.
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  • CMO Barometer 2026

    Latest CMO Barometer: AI is THE topic for 2026 and requires a complete system update for marketing.
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