Mediaplus Turns Streaming Breaks into Advertising Space on Twitch
Mediaplus is developing the “Interactive Intermission” format in collaboration with Twitch: new ad slots during stream breaks, tested for the first time in a campaign for OTTO.
Serviceplan Group Holds Its Ground in a Challenging Market Environment
Serviceplan Group increases its fee revenue for 2025/26 to 873 million euros and is focusing on growth through international expansion and AI integration.