AI promises efficiency, yet the 2026 Cannes Lions highlight a contradiction. In the age of AI, differentiation becomes a decisive factor in brand creation.
Cannes Lions 2026: Why AI is redefining discovery, media planning, and brand communication and why real-world brand experiences are becoming more important.
Serviceplan Group Holds Its Ground in a Challenging Market Environment
Serviceplan Group increases its fee revenue for 2025/26 to 873 million euros and is focusing on growth through international expansion and AI integration.