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In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.

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Felix Bartels
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CMO
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Portrait of Felix Bartels, man with blond hair and a short beard, who sits in front of a dark green wall, wearing a dark blue suit and a white shirt. Graphic illustration elements in green, red, purple, and black surround him, forming dynamic, pointed shapes. The bottom-right corner displays the white text “CMO Barometer.”
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The CMO Barometer 2026 shows: AI forces us to rethink marketing – not as a threat, but a chance to establish it as a key driver of business growth.
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How AI agents and human judgment work together to make marketing faster, clearer, and measurably better — welcome to the “Agency of Agents.”
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More than a billion people use generative AI, reshaping the way we search. Discover how marketers can stay ahead of the curve and prepare for what’s next.
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Rob Wrubel, Co-Founder of Silverside AI – the agency behind the most watched AI ad in history – unpacks why early adopters are pulling ahead, and why hesitation isn’t an option.

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TWELVE Mail | Issue #20

Internationalization, creative excellence, and AI power: The 20th edition of TWELVE Mail shows why #TogetherWeAreUnlimited is more than just a hashtag.
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TWELVE Mail | Issue #19

In this edition of TWELVE Mail, we explore how creativity can connect brands with people in ways that are relevant, lasting — and built to make a difference. We introduce former and new Sparkies and Young Lions who are shaping the creative future. Plus: AI agents as brand guardians – and how we find our bearings amid the rapid evolution of our industry.
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Simon Fundner
Felix Bartels
Serviceplan Group
Global Client Development
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