For our first edition, the exhibition 'No Fixed Outcome', we teamed up with the Gerrit Rietveld Academie and artist, musician and entrepreneur Freddy Tratlehner (Vjeze Fur). Together, they selected work by emerging Rietveld alumni that will now live with us for an entire year - right in the middle of our daily working environment.


And what better way to kick things off than by filling the House? On opening night, we brought together artists, clients, creatives, press, cultural partners, media and colleagues, to discover the works, meet the makers and celebrate the start of House of Art.

ABOUT THE EXHIBITION

'No Fixed Outcome' is about starting without knowing exactly where you will end up. Experimenting. Changing directions. Following an unexpected idea and seeing where it takes you. The exhibition moves from glass objects and kinetic sculptures to analogue photography and oil painting, touching on digital culture, identity, self-image and the changing role of images.


AND THIS IS JUST THE BEGINNING
House of Art will continue to grow through new artists, exhibitions and collaborations with cultural partners. By bringing artists and creative professionals together, it aims to create space for new ideas, unexpected connections and fresh perspectives.

Want to visit House of Art or stay up to date? Check out our website.

 

Welcome to our House of Art. Come explore.

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Have you heard about our House of AI?

Integrated and innovative are core to the Serviceplan Group. So when AI began reshaping marketing, we built the House of AI as a natural extension of how we already work. Think of it as the digital twin of our House of Communication.

It seamlessly integrates AI agents and tools across the entire marketing value chain to make execution more efficient, your campaigns more impactful and your return on investment higher. Because in an increasingly complex, competitive marketing landscape, that’s what Building Best Brands requires.