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Featured

Global Consistency, Local Relevance

Costin Mihaila, Global CMO of Mediaplus Group, talks to Roastbrief about global growth, client consistency and balancing scale with local expertise.
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Mediaplus Between International Expansion, AI Boom, and Industry Disruption

How is Mediaplus repositioning itself in the age of AI and consolidation? CEO Matthias Brüll on internationalization and the future of consulting.
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You are welcome to discover our House of Communication, where you will find fully integrated and individualised offerings.

Highlights

Our HoC

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Cannes is just around the corner, and AI has long since entered the conversation. This edition explores what creative excellence really means today.

Featured

Mediaplus Netherlands wins

Starting in 2024, Mediaplus Netherlands will provide media advice for energy companies Essent, Vandebron, and Energiedirect. Mediaplus will be responsible for the strategy, planning, and procurement of offline media with a focus on branding.
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MoveMove appoints Serviceplan as their lead PR agency
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Expertise for Creativity & Content

Expertise for Media & Data

Expertise for Digital Experience & Technology

Serviceplan Make

Expertise in Content Production & Craft

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Serviceplan Group Netherlands

Dirk Jan Theijn

Chief Finance Officer / HR

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Dirk Jan Theijn

Chief Finance Officer / HR

Serviceplan Group Netherlands

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Serviceplan Amsterdam

Annabelle Klop

Managing Director

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Annabelle Klop

Managing Director

Serviceplan Amsterdam

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House of Communication Amsterdam

Welcome to

House of Communication Amsterdam brings together Mediaplus (media), Serviceplan (creative), Make (production) and Plan.Net (digital transformation) under one roof and is part of the international Serviceplan Group. This integrated model unites all communication disciplines, from creation and content to media, data and digital transformation. Globally, the Serviceplan Group comprises 50 Houses of Communication across 33 countries and is the largest independent network.

Guided by our mission Building Best Brands, House of Communication operates with a brand-driven approach, where the brand serves as the compass for strategy, creation and media. Through this integrated model, we help organisations build strong and future-proof brands.

Our agencies

INTEGRATED BRAND POWER

Serviceplan

Expertise for (Über)Creativity & Content.

Mediaplus

Expertise for Media, Data & Performance.

Plan.net

Expertise for Digital Experience & Tech.

Make

Expertise for stories with innovative solutions.

News, ideas and updates that matter

Read more about

To the newsroom

Costin Mihaila

Global Consistency, Local Relevance

11.08.2026 | Blog Article

Portrait of Anabelle Klop

Why the best ideas are still human

10.06.2026 | TWELVE Mail

Two hands shaped as heart in fromt of a stage

How brands can win fandoms without being cringe

10.06.2026 | TWELVE Mail

People hugging. One guy facing the the camera is showing a smartphone.

What brands completely overlook: the cosy counter culture

10.06.2026 | TWELVE Mail

Woman head with hearts as hair

AI has everything. Except for this.

10.06.2026 | TWELVE Mail

Woman using a vinyl player

What brands completely overlook: the cosy counter culture

10.06.2026 | TWELVE Mail

Lighthouse in dark sky

AI doesn’t kill your website!

10.06.2026 | TWELVE Mail

Medi-Market store front

Medi-Market chooses Serviceplan Group for growth in the Netherlands

10.06.2026 | TWELVE Mail

Matthias Brüll

Mediaplus Between International Expansion, AI Boom, and Industry Disruption

27.05.2026 | Blog Article

Thomas Le Thierry & Matthias Brüll

Mediaplus Sets Its International Growth Agenda: Matthias Brüll and Thomas Le Thierry on Independent Expansion

12.05.2026 | Blog Article

Stephan Kopp

Google invented classic search – ChatGPT is redefining it

11.05.2026 | Blog Article

A person sits at a table using a laptop with the Google homepage open; a cup of coffee sits beside it, with windows and plants visible in the background.

Why New Players Outperform Established Brands in AI Search?

17.04.2026 | Blog Article

How does extraordinary communication work and what do we mean by ÜberCreativity?

Take a look at our best cases.

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Milieu Centraal

Capri Sun

Virtual Distillery Tour

Glenfiddich

Mini

Every Start Matters

Isostar

Isostar

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Full service. Fully integrated.

Our expertise

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Strategy & Consulting

Expert consulting for your strategic solutions.

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Creative & Content

ÜberCreativity for communication and content success.

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Big Data and media expertise to increase your visibility and reach.

Cubes in different sizes that build up and break down

Platform & Technology

Visionary solutions for your communications success.

Serviceplan Group

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More about the group

At our Houses of Communication, we combine all our services tailored to your individual communication needs.

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More about corporate culture

We are a group, not a network. Internationally oriented. “ÜberCreative” and independent.

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