Mediaplus Turns Streaming Breaks into Advertising Space on Twitch
Mediaplus is developing the “Interactive Intermission” format in collaboration with Twitch: new ad slots during stream breaks, tested for the first time in a campaign for OTTO.
Serviceplan Group Holds Its Ground in a Challenging Market Environment
Serviceplan Group increases its fee revenue for 2025/26 to 873 million euros and is focusing on growth through international expansion and AI integration.
In a world full of change, brands that build trust and offer guidance are the ones that win. The new TWELVE Mail shows what makes brands successful today.
How can we continue to grow while shaping a positive, people-centered future? We believe there’s only one answer: together. A world driven by collaboration is more innovative, more resilient, and more prosperous.
Being CMO has never been easy. Into 2026, it’s paradoxical: lead your brand through a tech shift, while stewarding creativity, human insight, and brand emotion.
Brands are under constant scrutiny. Attention is fragmented, platforms follow their own rules. Mediaplus CEO Matthias Brüll on modern brand management.
In our Elevator Pitch series, creatives and consultants talk about who they are, what they do and what motivates them – and why strong brands are built by strong personalities.
