AI promises efficiency, yet the 2026 Cannes Lions highlight a contradiction. In the age of AI, differentiation becomes a decisive factor in brand creation.
Cannes Lions 2026: Why AI is redefining discovery, media planning, and brand communication and why real-world brand experiences are becoming more important.
A Year of Firsts – Serviceplan Group Marks New Milestones at Cannes Lions 2026
Serviceplan Group made history at Cannes Lions 2026 with eight Lions, three market firsts, and the launch of Europe's first-ever CMO of the Year Award.
In a world full of change, brands that build trust and offer guidance are the ones that win. The new TWELVE Mail shows what makes brands successful today.
How can we continue to grow while shaping a positive, people-centered future? We believe there’s only one answer: together. A world driven by collaboration is more innovative, more resilient, and more prosperous.
Being CMO has never been easy. Into 2026, it’s paradoxical: lead your brand through a tech shift, while stewarding creativity, human insight, and brand emotion.
Brands are under constant scrutiny. Attention is fragmented, platforms follow their own rules. Mediaplus CEO Matthias Brüll on modern brand management.
In our Elevator Pitch series, creatives and consultants talk about who they are, what they do and what motivates them – and why strong brands are built by strong personalities.
