Mediaplus Appointed as Livera’s New Media Partner

Mediaplus has been appointed as Livera’s new media partner. The lingerie retailer has selected the media agency of the international Serviceplan Group to handle its media strategy, media buying, and campaign activation. The partnership has gotten off to a strong start: within just two months, a solid media foundation was established, and the first joint campaign recently went live. 

This rapid launch highlights the strong collaboration between the two parties. From the outset, Livera and Mediaplus worked closely together on strategy, planning, and execution. The result is an integrated media approach that became immediately visible with the launch of Livera’s latest TV campaign. 

In addition to the TV campaign, an influencer campaign was also developed and launched in early June. The Swim & Win campaign is an influencer-driven social media campaign designed to increase awareness and drive sales of Livera’s swimwear collection. 

Annika Lof, Brand Manager at Livera:

"In a short period of time, we have built a strong foundation together, and it truly stands firm. The first campaigns are now live, and we look forward to further expanding our collaboration in the coming months." 

For Mediaplus, the partnership demonstrates how speed, collaboration, and brand building go hand in hand. 

Ingeborg van der Giesen, Director of Client Leadership at Mediaplus: 

"This is a special project for me, as it is one of the first partnerships since I joined Mediaplus. It reflects what we stand for: building strong brands through the right combination of strategy, media, and collaboration. The fact that we were able to achieve this together with Livera in such a short time makes me very proud." 

With this successful start, Livera and Mediaplus have laid a strong foundation for future growth. In the coming period, the media strategy will be further expanded with additional campaigns and activations that contribute to Livera’s visibility, relevance, and brand preference.