Daniel Lipman joins Serviceplan UK as MD to lead content, creative and production offering

Daniel will lead the content, creative and production offering of Serviceplan Group in the UK market following its House of Communication launch.

Daniel Lipman joins Serviceplan to launch the creative, content and production of the Group’s expansion in the UK under the House of Communication model.

Daniel joins from VML, where he was Coca-Cola client lead for Europe, spearheading integrated brand strategy and creative across the region. With 20 years of experience in global marketing and advertising roles, including in BBH, BBDO and DDB, he has built a reputation for delivering transformative and effective work for creatively ambitious Clients.

Serviceplan will be part of the House of Communication agency model already established in Europe, and Daniel will be building an integrated creative, content and production offering with an already 20+ strong team of creatives, designers, producers, copywriters and strategists.

He will also take charge of the integration of the House of Communication UK’s offering, combining media, creative and platform businesses to provide a connected, AI-powered service that is designed to deliver on Serviceplan clients’ growth ambitions.

Tom Laranjo, CEO of Serviceplan Group UK, said: “We’re delighted to welcome Daniel into the business. He is an ambitious and hugely energising talent who is well-experienced to supercharge our project. This is a moment of transformation and an enormous opportunity for an independent, global business to provide the innovation, creativity and performance that brands truly need to thrive. As we build the agency of the future, Daniel will lead on our creative capabilities, including our latest AI solutions to help support clients in delivering sustained growth.”

Daniel Lipman, Managing Director of Serviceplan UK, said: “I’m excited to be joining Serviceplan and to help shape what comes next. The House of Communication model and the creative, content and AI capabilities we have available give us a platform to build an agency that works the way clients need it to, fast and effective.”