How brands create long-term relevance through entertainment, an understanding of their community, and media – rather than just buying short-term attention.
Changan Awards First Europe Media Mandate to Mediaplus
Changan appoints Mediaplus International as its first European media agency, combining a full-funnel strategy, local market expertise, and the AI tool Predict.AI.
In times of constant change, caution can quickly turn into stagnation. Discover ideas, perspectives, and developments that inspire new ways of thinking and acting.
After winning Serviceplan Spain’s first Cannes Lion, Carlos Alcácer Falcó and Irene Llorca look beyond the award and share the beliefs they've changed their minds about along the way.
A year out from the 2027 World Cup in Brazil, the useful question isn't how big women's football can get. It's who is deciding what it becomes – and where brands can credibly fit.
With our media brand TWELVE, we have created a platform that enables exactly this dialogue. As a cross-industry forum for ideas and discussion, TWELVE connects decision-makers, thought leaders, and creative minds – fostering inspiration and motivation.
TWELVE utilizes various media formats to discuss relevant topics, share practical knowledge and experiences, present new approaches, perspectives, and ideas, and provide valuable inspiration.
