AI promises efficiency, yet the 2026 Cannes Lions highlight a contradiction. In the age of AI, differentiation becomes a decisive factor in brand creation.
Cannes Lions 2026: Why AI is redefining discovery, media planning, and brand communication and why real-world brand experiences are becoming more important.
De’Longhi awards its EMEA media account to Mediaplus. The 30 countries that are part of the account including Germany, the UK as well as the Middle East.
Is AI still a differentiator or already the baseline? Ahead of Cannes Lions, Alexander Schill reflects on what defines great creative work today – and where the industry’s attention should be right now.
AI is taking over execution, not decision-making. In his latest piece, Mediaplus Global CCO Max Schöngen breaks down why human judgment, taste, and perspective are now the real creative edge.
After search, social and apps, AI is shifting the balance of power in brand communications once again. Which is exactly why your own website matters more than ever.
With our media brand TWELVE, we have created a platform that enables exactly this dialogue. As a cross-industry forum for ideas and discussion, TWELVE connects decision-makers, thought leaders, and creative minds – fostering inspiration and motivation.
TWELVE utilizes various media formats to discuss relevant topics, share practical knowledge and experiences, present new approaches, perspectives, and ideas, and provide valuable inspiration.
