Serviceplan Group Holds Its Ground in a Challenging Market Environment
Serviceplan Group increases its fee revenue for 2025/26 to 873 million euros and is focusing on growth through international expansion and AI integration.
Is AI still a differentiator or already the baseline? Ahead of Cannes Lions, Alexander Schill reflects on what defines great creative work today – and where the industry’s attention should be right now.
AI is taking over execution, not decision-making. In his latest piece, Mediaplus Global CCO Max Schöngen breaks down why human judgment, taste, and perspective are now the real creative edge.
After search, social and apps, AI is shifting the balance of power in brand communications once again. Which is exactly why your own website matters more than ever.
With our media brand TWELVE, we have created a platform that enables exactly this dialogue. As a cross-industry forum for ideas and discussion, TWELVE connects decision-makers, thought leaders, and creative minds – fostering inspiration and motivation.
TWELVE utilizes various media formats to discuss relevant topics, share practical knowledge and experiences, present new approaches, perspectives, and ideas, and provide valuable inspiration.
