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  • Behave | Innovation Day Recap

    Brands know how to capture attention — but not always how to turn it into action. Real effectiveness begins when behavioural science closes the gap between what people say and what they actually do.
    12.Nov.2025
  • Scaling AI | Innovation Day Recap

    More marketing organizations are scaling AI — shifting the power axis between machine, brand and human. The real challenge begins where transformation reshapes team identity and ways of working.
    12.Nov.2025
  • Messe München - ceramitec rebranding

    ceramitec is the world’s leading trade fair for industrial ceramics.​ The goal of the rebranding was to reposition ceramics from a traditional material to a forward-looking high-tech material – visually strong, modern and diverse.​
    12.Nov.2025
  • Messe München - f.re.e Rebranding

    f.re.e is Munich’s most vibrant leisure and travel fair – a place to discover, dream, and plan adventures. Inspired by scrapbooks, the design is emotional and modular, with five themed worlds, bold typography, and playful collage elements.
    12.Nov.2025
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  • Philipp Brunner appointed CFO of Plan.Net Group

    Philipp Brunner has joined the Plan.Net Group as of November 1. After a transition period, he will succeed Dr Ingo Stein as Chief Financial Officer on January 1.
    04.Nov.2025
  • Top international speakers on “Together We Are Unlimited”

    The Serviceplan Group's Innovation Day with REPUBLIC, Ad Alliance, The Trade Desk, Samsung Ads, and Adobe demonstrates how collaboration promotes growth and transformation.
    15.Oct.2025
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In this edition of TWELVE Mail, we explore how creativity can connect brands with people in ways that are relevant, lasting — and built to make a difference. We introduce former and new Sparkies and Young Lions who are shaping the creative future. Plus: AI agents as brand guardians – and how we find our bearings amid the rapid evolution of our industry.

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