© Serviceplan Group 2024
Tailor-made communication solutions
Wir bieten ihnen mit unserer Geo Intelligence ein Fullservice-Angebot zur Optimierung Ihrer Kommunikationskampagnen in allen relevanten Bereichen von Marketing über Kommunikation, Vertrieb und Expansion.
Dabei veredeln wir ihre Mediastrategien durch räumliche Analysen, Werbewirkungsforschung und maßgeschneiderte Kommunikationsempfehlungen.
Alles aus einer Hand - national bis lokal.
Potential finder
Offer
SERVICE AREAS
Our Geo Intelligence makes your communication planning more efficient. Based on your goals, we determine the most sensible service package and the best media mix. In doing so, we take into account all relevant touchpoints in order to reach potential customers in the best possible way.
We analyse for our clients where consumers shop, which routes they take, whether the branch network is optimally adjusted, and how the competition is affected. Geo analyses can also help in the B2B sector to optimise sales territories or to identify sales potential.
Current: VISATT – PLAKAT motif test*
Objective: Motif optimisation and location selection
Approach:
- Determine the perception probability of individual motif elements such as logo, product, advertising message, etc.
- Automatically and objectively evaluate the attention intensity for individual areas/elements in a motif (detailed perception).
- Also determine the fixation time and the impact of motifs in the real environment (environment perception).
- For more complex motifs, this can be used to select locations where passers-by have a longer viewing time. This can be determined by seconds.
Conclusion:
Designing the right poster is one of the most difficult tasks in creation. We are happy to help and support your creation with our AI-based motif test.
*In collaboration with and developed by Prof. Dr. Rainer Höger - Chair of Business Psychology, in particular Industrial and Engineering Psychology and Cognitive Psychology, Institute for Experimental Business Psychology - LüneLab, University of Lüneburg & SCOPIENCE Mobilitäts- und Verhaltensforschung GmbH.
SUCCESS STORIES
Increase in the number of fan territories by 21%.
Optimisation of regional media planning to complement the national Warsteiner campaign.
Significant increase in advertising pressure within the target group.
Optimisation of OoH planning using a wide range of geo-data.
OoH campaign with over 10% more impact.
Optimisation of poster motifs through AI eye tracking.
Put our skills to the test:
- We locate your target group once on the basis of an example case, for example at a district level or in a desired city. You also receive a recommendation for a communication mix within this area.
- We present your brand KPIs (prerequisite: listing in YouGov Brandindex) on a one-off basis at local level and give you a recommendation for action.
- We present your customer/CRM data anonymously at a postal code level and create a media recommendation based on this.
Please fill in our contact form. We look forward to hearing from you.
Our Geo Intelligence experts
Let's get in touch!
Sabine Rössing
Mediaplus
New Business & Marketing
Let's get in touch!
