© Serviceplan Group 2024
Empowering High-Impact Strategies - Media Activation
The skilful orchestration of all channels and the playout of relevant content at the right time is crucial to the success of a campaign. It is a success factor and builds the bridge between AI-generated content and specific media planning and targeting.
Based on data and with machine learning (ML), predictions for the future can be made with a probability of 80% and specific recommendations for action can be derived from this.
This improves contact quality, prevents churn and, conversely, leads to more effective campaigns with higher conversion. In this way, we continuously and iteratively optimise the budgets for media campaigns across all channels.
Automation and acceleration: We use machine learning (ML) to process huge amounts of data and recognise patterns and correlations for optimal media planning across all channels.
Personalisation and targeting: With data-based personas and AI-Marketing, predictions can be made for the future for even better contact quality and frequency.
Real-time optimisation: AI enables continuous analyses of campaign results and rapid adjustments to changing market conditions.
Data-driven decisions: Data-driven analyses and forecasts allow strategic decisions to be made for campaign optimisation.
Resource efficiency: By automating manual tasks and self-optimising algorithms, available resources are used optimally and for more important tasks.
Sounds interesting?
AI-Marketing-Suite for Media-Activation
N.E.R.O AI
Discover the future of marketing now - cookieless marketing with NE.R.O. AI from Mediaplus! We offer a high-performance and scalable solution that works without third-party cookies. Contact us now to find out more and position your brand successfully.
Growth Investor
Impact-based cross-media planning
The Mediaplus Growth Investor masters the complexity of an increasingly fragmented and heterogeneous media landscape. AI-supported, holistic and impact-based, it identifies the media mix optimized for the strongest ROI with a focus on your brand-specific goals, target groups and budgets.
Emotion Engine
Implicit emotions show the "CREATIVE EFFICIENCY"
The Emotion Engine is the first AI application with emotional intelligence. It analyzes video creations such as TV commercials and social media ads using various AI applications to predict the emotional impact on the target group.
We are not using AI to replace people, but to strengthen our teams in a targeted manner in terms of strategy, consulting and implementation. In an increasingly complex communications landscape, it is human creativity and expertise that creates true competitive advantages - not mere automation.
Mediaplus
Beyond Boundaries - what makes us unique as AI agency
With our experienced team of experts and a holistic approach, we offer innovative solutions that are customised to your specific business requirements. We use the latest technologies to optimise your data strategy, increase your efficiency and enable better decisions based on data and facts.
We provide you with long-term support on your path to digital transformation, ensure the highest data quality and security and offer flexible, scalable solutions that grow with your company. Your success is our focus - together we will unlock the full potential of AI and create sustainable added value for your business.
Our expertise in dealing with AI tools and technologies within the House of Communication is versatile and goes far beyond the generation and playout of content. We are convinced that AI can only realise its full potential if it can be seamlessly integrated along the entire value chain. This means seamlessly linking strategy, creation and technology as well as implementing the necessary governance structures.
Let's get in touch!
Felix Bartels
Serviceplan Group
Global Client Development
Let's get in touch!
