The categories

As well as the annually recurring “Best Brand Overall”, brands from certain areas of life that held a special significance for consumers in that particular year are now also being analysed. This year's categories are "Best Brand Beauty“, "Best Brand Fashion“ and "Best Momentum Brand“.

The Best Brands Gala

The Best Brands gala will take place in the ballroom of the Bayerischer Hof Hotel in Munich. A highlight of the event will be meeting and listening to Australian fashion icon Elle Macpherson. As a supermodel and entrepreneurial businesswoman, Elle not only possesses extensive insider knowledge about wellness, fashion, fashion brands, and the entire industry but has also become a brand of her own. 
This year, host and journalist Linda Zervakis guides us through the gala. 

In a ceremonial award show, the results of the underlying GfK study will be announced and awards will be presented to not only the top 10 winners but also each of the ‘Best Brands’ in the individual categories.

Best Brands 2023
Best Brands 2023
Best Brands Gala 2023

Das Best Brands College

In order to underline the informative aspect of Best Brands, prior to the evening’s award ceremony is a congress during the day. During the Best Brands College 2024 on 27 February 2024 starting at 9.30 am high-profile speakers will discuss the overriding topic of “Best Brands and the power of momentum: On course for success with strong brand dynamics and AI”. 

Ana von Hutten, CMO DACH at Mattel, will shed light on the phenomenal influence of the hit film "Barbie" on the toy company, while sports manager Oliver Bierhoff will show how brands can make the most of the 2024 sports year - be it in connection with the European Football Championship or with football.

Best Brands College 2023
Best Brands 2023
Best Brands 2023

The top 10 nominations

(in alphabetical order)

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Felix Bartels
Felix Bartels
CMO
Serviceplan Group
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