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  • Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

    AI voice cloning is reshaping media in the GCC, real voices are used in ads without consent. What once seemed like sci-fi is now reality.
    14.Aug.2025
  • How to Trick AI into Doing a Better Job Than You

    AI is like a brilliant intern: with the right training and motivation, it unlocks creative potential and sparks real reactions — not just polite yawns.
    14.Aug.2025
  • privateer-space-trash-signs-mobile.jpeg

    Privateer - Space Trash Signs

    The first astronomical constellations made from space debris.
    13.Aug.2025
  • Grana Padano - Our future has AI history

    Grana Padano, with its long history, wants to connect with younger audiences. But how can we tell new generations about the world’s most consumed DOP cheese?
    13.Aug.2025
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  • Plan.Net brings Hemtex to Germany

    Plan.Net Group supports Hemtex with its Germany launch. An interdisciplinary team handles brand and e-com. Online shop opens in autumn 2025.
    05.Aug.2025
  • Serviceplan PR & Content Partners with Prain Global

    Serviceplan PR & Content further expands its international agency network and co-operates with one of the leading PR agencies from South Korea.
    05.Aug.2025
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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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